Tuesday, June 15

Time

Title

Description

1:00 pm - 1:50 pm

Recruitment Marketing Platform

During this session, Jobs2web will review the capabilities of the Recruitment Marketing Platform and some of the key concepts and functions it provides.  Attendees will learn how to leverage core platform components to Find and Engage candidates and Know how to measure effectiveness. In this session, Jobs2web experts will share implementation approaches for things like Social Sharing, Automated Marketing, Talent Community

Presented by: Peter Brasket and Sara Kaufman, Jobs2web
Tailored for: Recruiter, Manager

1:00 pm - 1:50 pm

Social Network Recruiting

This session begins with a landscape and education on the basics of Social Network Recruiting.   Attendees will take away a basic knowledge of how Social Networks can help and how to build upon that basic understanding with practical strategies for your business.  This session will focus on how to leverage the Jobs2web Platform to automate your social network recruiting strategy, engage interested candidates on their "turf" and to measure and optimize effectiveness.

Presented by: Dean Gannon and Terra Carbert, Jobs2web
Tailored for:  Manager

1:00 pm - 1:50 pm

Sourcing Channel Optimization

In this session, attendees will be exposed to the various techniques of growing your Talent Community.  Attendees will be instructed on the entire list of channels and techniques to build Talent Community volume like social media, employee referrals, job boards, aggregators, recruiter networks, past applicants, career site visitors, search engines, and more.  This session will also cover the metrics to track and review current trend data across all of our clients and how these various strategies drive quality and volume.     

Presented by: Steve Shaffer and Tim Adair, Jobs2web
Tailored for:  Manager

2:05 pm - 2:55 pm

Interactive Recruiting ROI - "Managing up"

This topic is always a work in progress and the Mayo Clinic is no exception. Like many organizations, they are being asked to do more, with less. But the recruiting leadership, led by Mr. Bultema, has set their internal goals high and want to continue to drive innovation and efficiency into everything they do. Mr. Bultema will review how the Mayo Clinic recruiting team measures success and drives decisions by measuring the return on investment. From this session, attendees will find ways to track and express your interactive recruiting success to higher ups and to your organization as a whole.

Presented by: Brent Bultema, Director of Recruitment Strategies, Mayo Clinic
Tailored for:  Manager

2:05 pm - 2:55 pm

Easy & Effective Job Distribution to OFCCP Compliance Channels

An important task toward OFCCP compliance is the timely and thorough distribution of your jobs to workforce centers, disability and veterans groups, and community-based organizations. Renowned for its network of compliance partners, and supported by fully-compliant reporting, Jobs2web partner Maximus will share how easy it is to become and remain compliant through your Jobs2Web platform.

Presented by: Kitty Leggieri, Director Business Development, Maximus

2:05 pm - 2:55 pm

Job Publishing and Analytics

Jobs2web has introduced a new product offering that combines Advanced Analytic capabilities with Automated Job Distribution to drive unprecedented value.  Early results with clients are eye opening to say the least.  In this session, product expert and evangelist Steve Shaffer (also CFO of Jobs2web) will take attendees through a deep dive into the economic implications of Job Publishing and how Jobs2web brings  insight and execution together to drive business results.

Presented by: Steve Shaffer, Jobs2web
Tailored for:  Manager

3:10 pm - 4:00 pm

Recruiting Dashboard™ Review

In 2009, HR Executive Magazine named the Jobs2web Recruiting Dashboard™ as the Top HR Product of the year. This award winning module of the Recruitment Marketing Platform continues to expand. With rich and detailed information now available, it’s sometimes easy to get lost in that complexity. This session will review the basics of the Dashboard™ and how to best use its capabilities. Attendees at this session will take-a-way a clear understanding of how to best leverage this analytic capability in their organizations.


Presented by: Becky Mowers, Jobs2web
Tailored for: Recruiter, Manager

3:10 pm - 4:00 pm

Social Network Recruiting

This session begins with a landscape and education on the basics of Social Network Recruiting.   Attendees will take away a basic knowledge of how Social Networks can help and how to build upon that basic understanding with practical strategies for your business.  This session will focus on how to leverage the Jobs2web Platform to automate your social network recruiting strategy, engage interested candidates on their "turf" and to measure and optimize effectiveness.

Presented by: Dean Gannon and Terra Carbert, Jobs2web
Tailored for:  Manager

3:10 pm - 4:00 pm

Driving to Business Value 

Jobs2web and HCR ManorCare have been partnering over the last year to develop a programmatic response to the challenge of "How much should I spend to get the right candidates" and "Where should I spend it?"   If that wasn't hard enough, determining spend and placement by job, source, market/location and business unit can be mind numbing.   By working together with Jobs2web, HCR ManorCare has dramatically reduced advertising budgets by over 80% and increased the flow of quality candidates. Please join Annette Foght, Director, National Recruiting as she takes you through how HCR ManorCare uses Jobs2web to create value.

Presented by:  Annette Foght, Director, National Recruiting, HCR ManorCare; and Linda Moeller, Jobs2web
Tailored for:  Manager

4:10 pm - 5:00 pm

Recruitment Marketing Platform

During this session, Jobs2web will review the capabilities of the Recruitment Marketing Platform and some of the key concepts and functions it provides.  Attendees will learn how to leverage core platform components to Find and Engage candidates and Know how to measure effectiveness. In this session, Jobs2web experts will share implementation approaches for things like Social Sharing, Automated Marketing, Talent Community.

Presented by: Peter Brasket and Sara Kaufman, Jobs2web
Tailored for: Recruiter, Manager

4:10 pm - 5:00 pm

Web 2.0 Employment Brand Build-out & Execution

Life Time Fitness has just completed not only an implementation of the Recruitment Marketing Platform (RMP) but also a complete overhaul of the candidate workflow, page format and use of interactive marketing elements on their career site. Mr. Elmquist and Ms. Scheidt will discuss their vision for the project and how they work with Jobs2web to execute that vision.  Attendees will learn how to translate their employer brand into the Jobs2web platform and capabilities to dramatically improve the candidate experience (look and feel, content delivery and Web 2.0 technology) to speed up value delivery to your business. 

Presented by: Jess Elmquist and Nicole Scheidt, Life Time Fitness; and Linda Moeller, Jobs2web
Tailored for: Recruiter, Manager

4:10 pm - 5:00 pm

Social Community Management

Creating a presence in Social Media and providing a way for members to interact is important.  Once infrastructure is in place, your organization needs to interact. It's important for you to respond.  Inactivity defeats the purpose of doing it in the first place.  Attendees will learn what's involved and different organization models to actively engage in Social Media.  Jobs2web experts will use examples from Recruiting and other disciplines that have been successful.

Presented by: Dean Gannon, Jobs2web
Tailored for: Manager

Wednesday, June 16

Time

Title

Description

10:00 am - 10:50 am

Application of Interactive Recruiting in a Multi-Brand, Decentralized Recruiting Organization

This session will focus on how Yum! Brands developed and applied interactive recruitment marketing techniques and processes across multiple Brands, Business Units and Franchisees.  Ms. Estep will be joined by her Jobs2web Client Strategy Director (Becky Mowers) to highlight the experiences at Taco Bell, KFC and some of the other YUM! brands.   Attendees will come away with a better understanding of the ways in which Jobs2web technology can be configured and used to target specific challenges in a large decentralized recruiting organization.


Presented by: Lisa Estep, Senior Manager, Global Talent Management, Yum! Brands; and Becky Mowers, Jobs2web
Tailored for: Recruiter, Manager

10:00 am - 10:50 am

Indeed Case Studies: Cost-effective Recruiting

Indeed.com is the leading search engine for jobs, and has more job searches each month than any other job site in the US. Many Jobs2Web clients use Indeed on a pay-per-click basis to increase their volume of qualified applicants and to maximize their recruitment advertising ROI. Join Jason Whitman, Indeed's Vice President of Client Services, as he shares case studies and results based on Indeed campaigns run and measured through Jobs2Web. We also will provide comparative cost-per-hire metrics, courtesy of the Jobs2Web Advanced Analytics data.”

Presented by: Jason Whitman, Vice President, Client Services, Indeed

10:00 am - 10:50 am

Sourcing Channel Optimization

In this session, attendees will be exposed to the various techniques of growing your Talent Community.  Attendees will be instructed on the entire list of channels and techniques to build Talent Community volume like social media, employee referrals, job boards, aggregators, recruiter networks, past applicants, career site visitors, search engines, and more.  This session will also cover the metrics to track and review current trend data across all of our clients and how these various strategies drive quality and volume.     

Presented by: Steve Shaffer and Tim Adair, Jobs2web
Tailored for:  Manager

11:00 am - 11:50 am

Job Publishing and Analytics

Jobs2web has introduced a new product offering that combines Advanced Analytic capabilities with Automated Job Distribution to drive unprecedented value.  Early results with clients are eye opening to say the least.  In this session, product expert and evangelist Steve Shaffer (also CFO of Jobs2web) will take attendees through a deep dive into the economic implications of Job Publishing and how Jobs2web brings insight and execution together to drive business results.

Presented by: Steve Shaffer, Jobs2web
Tailored for:  Manager

11:00 am - 11:50 am

Search Engine Optimization (SEO) 

This session will focus on how search engines work (there is an algorithm, spiders crawl the web and pages get indexed etc), how Jobs2web uses that knowledge to build sites / Landing Pages (keywords, meta data, site map submission, time on the web). This session will also focus on the things clients can do on their own that can help increase rankings. We will also talk about trends and new industry innovations (E.g. Google Caffeine). 

Presented by: Sara Kaufman and Dean Gannon, Jobs2web
Tailored for: Recruiter, Manager

11:00 am - 11:50 am

Campus Recruiting and Interactive Recruiting

Leveraging external partners, including Jobs2web, Ms. Byrne and her team have developed a very effective way to engage students, drive attendance and interest while following the common online campus recruiting protocols. Bridging this offline and online world of Campus Recruiting is delivering great results for her recruiting teams and bringing them closer to candidates and making them more operationally efficient. Come learn how Stryker put their campus recruiting program together and how you might apply some of their learning to your own use. 

Presented by:  Laurie Byrne, Director, Staffing and Talent Acquisition, Stryker Corporation; and Terra Carbert, Jobs2web
Tailored for:  Manager

1:00 pm - 1:50 pm

Recruiting Dashboard™ Review

In 2009, HR Executive Magazine named the Jobs2web Recruiting Dashboard™ as the Top HR Product of the year. This award winning module of the Recruitment Marketing Platform continues to expand. With rich and detailed information now available, it’s sometimes easy to get lost in that complexity. This session will review the basics of the Dashboard™ and how to best use its capabilities. Attendees at this session will take-a-way a clear understanding of how to best leverage this analytic capability in their organizations.

Presented by: Becky Mowers, Jobs2web
Tailored for: Recruiter, Manager

1:00 pm - 1:50 pm

Talent Community Case Study

This session will focus on how Microsoft's E&D (Entertainment and Devices) division built their Talent Network (Talent Community), the business case for it,  how they continue to grow and cultivate it and how they seek to increase the conversion rate of talent community members to applicants and ultimately hires.  Attendees will understand how Microsoft conceptualized, built, implemented, optimizes and measures their Talent Network. 

Presented by: Marvin Smith and Justin Jumani; and Linda Moeller, Jobs2web
Tailored for: Recruiter, Manager

1:00 pm - 1:50 pm

Recruiting Hard to Fill Candidates with Passive & Pipelining Techniques

Join Jobs2web experts as they describe specific things you can do today to use the Platform to target passive candidates.  Topics covered will include: Targeting passive channels, creating passive Talent Landing Pages, engaging passive candidates in the Talent Community and measuring & optimizing passive candidate acquisition strategies.

Presented by: Lisa Barber and Jess McCoss, Jobs2web
Tailored for: Recruiter, Manager

2:00 pm - 2:50 pm

How to Power Your Strategy with Jobs2web

The session will cover how to use the Jobs2web widgets (Search, Email Subscribe, Join Talent Community) to drive exponential increases in apply, talent community volume and quality. This session will include: The value of leveraging integration to your Career Site (E.g. Widgets, Back-links, Sub-Domains, etc.), how do these capabilities work and how to implement it and the critical success factors to track performance.

Presented by: Kathy Gullickson, Best Buy; and Becky Mowers, Jobs2web
Tailored for: Recruiter, Manager

2:00 pm - 2:50 pm

Career Site Integration

The session will cover how to use the Jobs2web widgets (Search, Email Subscribe, Join Talent Community) to drive exponential increases in apply, talent community volume and quality. This session will include:  The value of leveraging integration to your Career Site (E.g.  Widgets, Back-links, Sub-Domains, etc.), how do these capabilities work and how to implement it and the critical success factors to track performance.

Presented by: Chad Frank and Tiffany Williams, Jobs2web
Tailored for: Recruiter, Manager

2:00 pm - 2:50 pm

Recruiting Hard to Fill Candidates with Passive & Pipe-lining Techniques

Join Jobs2web experts as they describe specific things you can do today to use the Platform to target passive candidates.  Topics covered will include: Targeting passive channels, creating passive Talent Landing Pages, engaging passive candidates in the Talent Community and measuring & optimizing passive candidate acquisition strategies.

Presented by: Lisa Barber and Jess McCoss, Jobs2web
Tailored for: Recruiter, Manager

3:05 pm - 3:55 pm

Campaign Management and Job Codes

Accurate source tracking is key to success in interactive recruiting. While Recruitment Marketing Platform users can develop their own campaign codes and embed those codes in URL's, without a consistent approach to how those codes are created and embedded can become a management problem over time. This is compounded in larger organizations or a distributed recruiting team. Microsoft has been developing their own approach to solving this problem and through collaboration with the Jobs2web team we are developing a tool to help. Ms. Douglas has been spearheading this initiative internally at Microsoft. She will share her process for developing and rolling out her source tracking project. In this breakout session Ms. Douglas will be joined by Tim Adair from Jobs2web to explain the source tracking process and demonstrate the tool Jobs2web is developing to bring this into our product for all clients to use.

Presented by: Monique Douglas, Microsoft; and Linda Moeller, Jobs2web

3:05 pm - 3:55 pm

Product Strategy Round Table

This session invites attendees to interact directly with Jobs2web Product Managers. Attendees will hear details about the 2.5 release of the Recruitment Marketing Platform targeted for the end of June, as well as longer term plans for product development into 2011. Attendees will be engaged to provide specific feedback to our Product Managers for user's needs or industry thought leadership.

Presented by: Jobs2Web
Tailored for: Recruiter, Manager

3:05 pm - 3:55 pm

Search Engine Optimization (SEO)

This session will focus on how search engines work (there is an algorithm, spiders crawl the web and pages get indexed etc), how Jobs2web uses that knowledge to build sites / Landing Pages (keywords, meta data, site map submission, time on the web). This session will also focus on the things clients can do on their own that can help increase rankings. We will also talk about trends and new industry innovations (E.g. Google Caffeine). 

Presented by: Sara Kaufman and Dean Gannon, Jobs2web
Tailored for: Recruiter, Manager

Thursday, June 17

Time

Title

Description

10:15 am - 11:15 am

Internal Mobility

Jobs2web clients have expressed the need to market jobs internally as well as externally. Employers are concerned that current employees will look outside the company for opportunities and not actively look internally. As the economy recovers, employee defection can become a serious problem in loss of intellectual property and experience that is difficult and costly to replace. Jobs2web has launched a Beta program to develop an Internal Mobility solution that takes the power of the Recruitment Marketing Platform to market jobs to the outside world and points it towards marketing to employees. This session will take attendees through the thinking behind the Beta program, its progress and learning.

Presented by: Terra Carbert, Jobs2Web
Tailored for: Manager

10:15 am - 11:15 am

Social Network Recruiting

This session begins with a landscape and education on the basics of Social Network Recruiting.   Attendees will take away a basic knowledge of how Social Networks can help and how to build upon that basic understanding with practical strategies for your business.  This session will focus on how to leverage the Jobs2web Platform to automate your social network recruiting strategy, engage interested candidates on their "turf" and to measure and optimize effectiveness.

Presented by: Dean Gannon and Terra Carbert, Jobs2web
Tailored for:  Manager

10:15 am - 11:15 am

Product Strategy Round Table

This session invites attendees to interact directly with Jobs2web Product Managers. Attendees will hear details about the 2.5 release of the Recruitment Marketing Platform targeted for the end of June, as well as longer term plans for product development into 2011. Attendees will be engaged to provide specific feedback to our Product Managers for user's needs or industry thought leadership.

Presented by: Jobs2Web
Tailored for: Recruiter, Manager